Features of good content – do we know them? Do they matter? Yes, they do. Some people say that content marketing is the only marketing that left. Nowadays online marketing is based on delivering useful information, attracting attention and engaging users. To put it simply – online marketing is founded on a good content. That's why we should consider what makes content proper.
Top 5 Marvelous Features of Good Content
1. Great preparation & deep research
In order to boost SEO rankings and gain more traffic, you need to have great content website. No matter what you do, do it with your heart. This rule works for content as well. It has to be professional, well-made, reliable and authentic. You have to invest some time and work hard to make it, but it may be worth to try. Remember that today creating poor content is a road to nowhere.
2. Catchy Headline
The eye-catching headline is so valuable, because it makes people want to read the whole article. Good, catchy headline attracts attention, introduces general topic in a short way, describes style of a text, shows a form of an article, more or less explains what to expect and brings strong emotions, causes curiosity and engages to action. To put it simply, good headline encourages people to read your post, watch your video, do what you want them to do. You can read more about it in another post.
3. Usage of proper keywords
We all know that the first thing we do is typing some words into a search box in a browser. It always begins the same. Nowadays ranking for the right keywords is absolutely necessary to success. Content should be prepared accordingly to chosen keywords. It's all about getting the right kind of visitors to your website! Find out more about it here.
4. High Quality
What it means that content should be “high quality”? First of all, the content in users' opinion is very informative. Readers can easily use delivered information. Secondly is has to be pretty, attrattive and eye-catching. It should cause pleasant feelings. I t has to be graphically well-prepared. It all make your visitors stay at your page.
4. Originality & Diversity
What is originality? Original ideas, authentic information and new, interesting way of presentation are also crucial when creating good content. These all build the originality of your content. Moreover, originality is very important in order to avoid troubles with Google ranking. Original content is favored by Google. On the contrary, little or no original content is at least unwanted:
“One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content. However, some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users.”
When some post, video or article is original, attrattive and outstanding it differs from the rest of content on the Internet. Creating good content assures diversity.
Last but not least, having good content is so valuable, cause it's a big SEO booster.
5 Reasons Why Content is so Important for SEO
I hope you will find this post helpful. Tell me what you do to make your content better? What is your experience? Maybe you’ve heard about useful tools that we can use?